Getting an AI agent live is one thing. Proving it is worth the investment is another.
Antoine Nasr, Head of AI at Forethought, joins Alex Hutchings on ThinkData to explore AI agents in customer experience, why ROI can be difficult to demonstrate, and what businesses need to consider before building their own agents.
With experience in the space dating back to before ChatGPT, Antoine brings a perspective on the questions behind the demos: adoption, reliability, customer trust, and the role an agent plays in representing a brand.
In this episode, we explore:
• Antoine’s journey from ML engineer to Head of AI.
• Why companies struggle to prove the return on AI investment.
• What successful AI adoption in customer experience looks like.
• How customer-facing agents shape a company’s brand.
• The challenges of building AI agents in-house.
• What people still misunderstand about agentic AI.
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Hosted by Alex Hutchings, co-founder of Dataworks.
Dataworks: https://mydataworks.io