HomeCaptivate PodcastS4 | E9 | The Hidden Cost of Time: AI, Productivity, and Measuring Real ROI with Laurel CTO – Jason Li

S4 | E9 | The Hidden Cost of Time: AI, Productivity, and Measuring Real ROI with Laurel CTO – Jason Li

Today I’m joined by Jason Li, CTO at Laurel.

Jason previously served as CTO at Ironclad, where he spent nearly a decade building contracting software, and also held engineering leadership roles at SalesforceIQ and Grovo.

Laurel is a Series C AI-powered time intelligence platform for professional services firms, automatically capturing how professionals spend their time and transforming that data into actionable insights that improve efficiency and profitability.

In this episode, we discuss:

• Why most firms still struggle to measure real AI ROI

• The hidden inefficiencies in how professional services firms track time

• What it actually takes to build reliable AI systems inside complex legacy environments

• The biggest mistakes organisations make when adopting AI tools

• How engineering teams are evolving in an AI-first world

If you’re building, buying, or deploying AI inside large organisations, this episode is packed with practical insight.