This 10-step guide should help you to engage, attract, retain, and grow your GTM team in the most competitive labor market in the world, Artificial Intelligence.
Create a compelling Value Proposition:
- Are you able to clearly articulate what makes your technology stack, and customer base different from the competition?
- Do you have any customer case studies that showcase the work you are already carrying out in this space?
Move fast, hire effectively.
- Is your interview process locked in?
- Are all the interviewers aligned on the skills you can be flexible on and what are your non-negotiables?
- Does your job description match up to the competencies they will be interviewed against?
Provide Continuous Learning Opportunities:
- What training and personal development opportunities are you offering?
- How are you going to ensure your team is kept abreast of the latest developments in Artificial Intelligence?
- How will you encourage and foster a culture of personal development?
- Do you know what conferences and workshops they should attend in their first 6 months?
Foster a Collaborative Environment:
- What steps are you taking to create a collaborative workplace where each team member has the opportunity to work closely with both technical and sales teams?
- How will you ensure every member of the team, irrespective of their location feels a part of the journey?
- How will you create a culture of cross-functional collaboration, especially if team members are based remotely?
Compensation and Benefits:
- How does your compensation and benefits compare to your competitors?
- Can you clearly articulate what progression looks like?
- Do you have a clear promotion framework in place?
Work-Life Balance:
- What steps are you and the company taking to promote a healthy work-life balance to prevent burnout and foster long-term commitment?
- What is the company’s approach to hybrid/in-person work arrangements?
- What flexibility would you offer someone who is ONLY looking for remote work options?
Supportive Leadership and Mentorship:
- What support can new hires expect in the early days?
- How do you ensure that your new hires feel empowered to voice their opinions and contribute to decision-making processes?
Engage in Challenging Projects:
- What type of projects can they expect to work on?
- How will you ensure these projects align with their career goals?
- What steps will you take to ensure they can showcase their skills and expertise in AI solution design?
Regular Feedback and Performance Reviews:
- What is the formal performance review process?
- What steps do you and the company take to encourage two-way communication to address concerns, set goals, and recognize achievements?
Create a Positive Company Culture:
- How will you portray a positive and inclusive company culture that values diversity and promotes a sense of belonging?
- What type of team-building activities, events, and social initiatives do you undertake to strengthen intercompany relationships?
By implementing this playbook you will put yourself in the best possible position to create an environment that attracts top GTM & technical presales talent, whilst ensuring there is a culture of continuous development, which will, in turn, lead to better performance and higher retention rates across your team
